Oil, lube and don't filter: the power of employee advocacy
On a recent trip to Indiana (I live a double life) I persuaded Chuck to let me take his beloved red dragon for an oil change.
If you’ve never experienced a JiffyLube in the midwest, you’re in for a treat. I was “yes ma’amd” at least three times and my new friend Blaine opened every door for me. Total hoosier hospitality.
As I waited for the magic to happen, I enjoyed the free coffee and settled in watching the TV in the lobby. I was there for probably 20 minutes and the entire time I watched JiffyLube staff members on the screen share their stories of employment.
It struck me as unique and interesting that their public-facing marketing tool didn’t feature any traditional marketing. No special offers, no price advertising, not even a call to action for your next oil change. Somebody at JiffyLube gets it: your employees are your best advocates.
One employee shared that his dream was to manage a franchise one day. Another shared that he loved helping customers and that made coming to work more fun. The more employees who came on the screen, the more I wanted to don a pair of coveralls.
Sharing employee stories openly with customers is a bold, refreshing and strategic marketing move
When the people who staff your locations look forward to coming to work, your customers look forward to walking through the door.
I have no doubt this practice also encourages people to consider a career with JiffyLube or possibly pass on the idea to a friend. (IC pro tip: that’s a bonus win for HR and a great way to build a business case with other departments.)
If your organization has a positive, supportive corporate culture, what are you doing to share it with your customers?
And if you’re an internal communicator with JiffyLube, get at me. We need to chat :)